Send to only some of my subscribers
Use lists for separate newsletters, tags for labels, and saved segments to narrow who gets an email.
Pick a list, tags or a saved segment under Who gets this when you write a newsletter; set those up first on the Lists and Segments pages.
- For a separate newsletter, open Lists and click New list. Each list has its own Sender name, Reply-to and welcome email. Portfolio has 1 list, Studio 3, Creator unlimited.
- For labels, click Manage tags on the Newsletter page to create tags, then select subscribers and use Apply tags.
- For behaviour-based groups, open Segments, click New segment and add rules such as Opened an email in the last, Bought or Has tag. A subscriber must match every rule.
- Click Write newsletter. Under Who gets this, choose the list, then Specific tags if you want them, then an optional Segment.
- Check the recipient count before you send.
Filtering the subscriber table doesn't change who receives a composed message; only Who gets this does. Consent, verification, unsubscribe, and suppression rules still apply to every audience.
If this didn't work
- The count is lower than you expected: unconfirmed, unsubscribed, bounced and suppressed addresses are never sent to, and a segment can only narrow the audience you picked above it.
- You can't create another list: the page shows Plan limit reached. Reuse an existing list, or move to a plan with more lists in Billing.
One segment can't combine groups with "or". To reach either of two groups, save two segments.